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Web Survey Bibliography

Title How is Emerging Technology/Web 2.0 Changing Gathering Consumer Feedback and the Delivery of Data?
Year 2010
Access date 18.01.2012
Abstract

As respondents are participating in polls posted to the community website in real-time, truly real-time interaction between market researcher and consumer is possible - providing new opportunities for research. This presentation will provide an overview of the technologies used in new communication technology, as well as a comparison of behavioral/demographic similarities/differences that exist among respondents that participate via various research methodologies.

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Conference Homepage (abstract)

Year of publication2010
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography (431)

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